FruitBlendz Fruit Purées are specialty puréed fruit for people with dysphasia. This swallowing disorder makes it difficult for people to swallow, increasing the likelihood of choking. FruitBlendz is a thicker consistency, making it easier to swallow. The product is sold to both hospitals/care-facilities as well as to home healthcare providers. FruitBlendz stands out from its competitors due to the ease of use (you scoop it and serve, where competitive products require thawing a frozen puck and serving). They also purée each flavor of fruit (i.e. puréed apricot flavor FruitBlendz is actually puréed apricots). Typically competitors will use applesauce as a base and add flavoring to the product.
The intention with this brand refresh was to show FruitBlendz as a fresh, yet scientific product (because it is!). It’s innovative and perfect for anyone to use. The mood of the brand was clean kitchen with a homey-vibe (think of your grandma creating homemade purées from fruit in her garden) meets science and innovation.
*project completed for Trungale, Egan and Associates with their permission, prior to joining The Adventure Agency