Project Description

The Details

FruitBlendz Fruit Purées are specialty puréed fruit for people with dysphasia. This swallowing disorder makes it difficult for people to swallow, increasing the likelihood of choking. FruitBlendz is a thicker consistency, making it easier to swallow. The product is sold to both hospitals/care-facilities as well as to home healthcare providers. FruitBlendz stands out from its competitors due to the ease of use (you scoop it and serve, where competitive products require thawing a frozen puck and serving). They also purée each flavor of fruit (i.e. puréed apricot flavor FruitBlendz is actually puréed apricots). Typically competitors will use applesauce as a base and add flavoring to the product.

The Adventure Agency | Logo DevelopmentThe Adventure Agency | Logo Development
FruitBlendz Logo Design

Logo
Design

The intention with this brand refresh was to show FruitBlendz as a fresh, yet scientific product (because it is!). It’s innovative and perfect for anyone to use. The mood of the brand was clean kitchen with a homey-vibe (think of your grandma creating homemade purées from fruit in her garden) meets science and innovation.

*project completed for Trungale, Egan and Associates with their permission, prior to joining The Adventure Agency